Divide and prosper: Consumers' reactions to partitioned prices

Journal of Marketing Research

Volumn 35, Issue 4, 1998, Pages 453-463

  Morwitz, Vicki G ^a   Greenleaf, Eric A ^a   Johnson, Eric J ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0032355404     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3152164     Document Type: Article

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