Transaction cost analysis: Past, present, and future applications

Journal of Marketing

Volumn 61, Issue 4, 1997, Pages 30-54

  Rindfleisch, Aric ^b   Heide, Jan B ^a  

^a UNIVERSITY OF WISCONSIN MADISON   (United States)

^b NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031312752     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1252085     Document Type: Article

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