Path Data in Marketing: An Integrative Framework and Prospectus for Model Building

Marketing Science

Volumn 28, Issue 2, 2009, Pages 320-335

  Hui, Sam K ^a   Fader, Peter S ^b   Bradlow, Eric T ^b  

^a NEW YORK UNIVERSITY   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Clickstream; Eye tracking; Grocery shopping; Information acceleration; Integrative review; Path data; Path models; Web browsing

Indexed keywords

EID: 67449128697     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1080.0400     Document Type: Article

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