The little engines that could: Modeling the performance of world wide web search engines

Marketing Science

Volumn 19, Issue 1, 2000, Pages 43-62

  Bradlow, Eric T ^a   Schmittlein, David C ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

Capture recapture; Hierarchical bayes; Marketing information; Probability models; World wide web

Indexed keywords

EID: 0034340414     PISSN: 07322399     EISSN: None     Source Type: Journal    
DOI: 10.1287/mksc.19.1.43.15180     Document Type: Article

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