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Volumn 73, Issue 4, 2009, Pages 125-141

Auctioning keywords in online search

Author keywords

Divisible goods; Keyword advertising; Search engine; Share structures; Sponsored links

Indexed keywords


EID: 67650151004     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.4.125     Document Type: Article
Times cited : (79)

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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.