Managing e-marketplace: A strategic analysis of nonprice advertising

Marketing Science

Volumn 25, Issue 2, 2006, Pages 175-187

  He, Chuan ^a   Chen, Yuxin ^b  

^a UNIVERSITY OF COLORADO   (United States)

^b NEW YORK UNIVERSITY   (United States)

Author keywords

Competitive strategy; E commerce; Game theory; Nonprice advertising

Indexed keywords

EID: 33646338205     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1050.0168     Document Type: Article

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