Technology convergence: When do consumers prefer converged products to dedicated products?

Journal of Marketing

Volumn 73, Issue 4, 2009, Pages 97-108

  Han, Jin K ^a   Chung, Seh Woong ^a,b   Sohn, Yong Seok ^c  

^a Department of Marketing ^*  (Singapore)

^b SINGAPORE MANAGEMENT UNIVERSITY   (Singapore)

^c Kyung Hee University   (South Korea)

Author keywords

Digital convergence; Dilution effect; Intercategory choice; Product bundling; Technology trajectory

Indexed keywords

EID: 67650141688     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.73.4.97     Document Type: Article

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