메뉴 건너뛰기




Volumn 27, Issue 6, 2008, Pages 977-994

Behavior-based discrimination: Is it a winning play, and if so, when?

Author keywords

Customer data; Dynamic games; Price discrimination; Product design

Indexed keywords


EID: 60849124543     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1070.0355     Document Type: Article
Times cited : (111)

References (18)
  • 1
    • 14744280530 scopus 로고    scopus 로고
    • Conditioning prices on purchase history
    • Acquisti, A., H. R. Varian. 2005. Conditioning prices on purchase history. Marketing Sci. 24(3) 367-381.
    • (2005) Marketing Sci , vol.24 , Issue.3 , pp. 367-381
    • Acquisti, A.1    Varian, H.R.2
  • 2
    • 38549121818 scopus 로고    scopus 로고
    • Embedded premium promotion: Why it works and how to make it more effective
    • Arora, N., T. Henderson. 2007. Embedded premium promotion: Why it works and how to make it more effective. Marketing Sci. 26(4) 514-531.
    • (2007) Marketing Sci , vol.26 , Issue.4 , pp. 514-531
    • Arora, N.1    Henderson, T.2
  • 3
    • 0031476314 scopus 로고    scopus 로고
    • Paying customers to switch
    • Chen, Y. 1997. Paying customers to switch. J. Econom. Management Strategy 6(4) 877-897.
    • (1997) J. Econom. Management Strategy , vol.6 , Issue.4 , pp. 877-897
    • Chen, Y.1
  • 4
    • 0036510542 scopus 로고    scopus 로고
    • Consumer addressability and customized pricing
    • Chen, Y., G. Iyer. 2002. Consumer addressability and customized pricing. Marketing Sci. 21(2) 197-208.
    • (2002) Marketing Sci , vol.21 , Issue.2 , pp. 197-208
    • Chen, Y.1    Iyer, G.2
  • 5
    • 34247468048 scopus 로고    scopus 로고
    • Cross-market network effect with asymmetric customer loyalty: Implications for competitive advantage
    • Chen, Y., J. Xie. 2007. Cross-market network effect with asymmetric customer loyalty: Implications for competitive advantage. Marketing Sci. 26(1) 52-66.
    • (2007) Marketing Sci , vol.26 , Issue.1 , pp. 52-66
    • Chen, Y.1    Xie, J.2
  • 7
    • 60849105824 scopus 로고    scopus 로고
    • Economist, The. 2002. Fly me to the moon. (May 4) 68.
    • Economist, The. 2002. Fly me to the moon. (May 4) 68.
  • 8
    • 0034557313 scopus 로고    scopus 로고
    • Customer poaching and brand switching
    • Fudenberg, D., J. Tirole. 2000. Customer poaching and brand switching. RAND J. Econom. 31(4, Winter) 634-657.
    • (2000) RAND J. Econom , vol.31 , Issue.4 and WINTER , pp. 634-657
    • Fudenberg, D.1    Tirole, J.2
  • 9
    • 44249101019 scopus 로고    scopus 로고
    • Behavior-based price discrimination and customer recognition
    • T. Hendershott, ed. Economics and Information Systems, Elsevier, The Netherlands
    • Fudenberg, D., J. M. Villas-Boas. 2006. Behavior-based price discrimination and customer recognition. T. Hendershott, ed. Economics and Information Systems, Vol. 1, Handbooks in Information Systems Series. Elsevier, The Netherlands, 41-47.
    • (2006) Handbooks in Information Systems Series , vol.1 , pp. 41-47
    • Fudenberg, D.1    Villas-Boas, J.M.2
  • 10
    • 0005633689 scopus 로고
    • Frequent flyer programs: A failure in competitive strategy, with lessons for management
    • Kearney, T. J. 1990. Frequent flyer programs: A failure in competitive strategy, with lessons for management. J. Consumer Marketing 7(1) 31-40.
    • (1990) J. Consumer Marketing , vol.7 , Issue.1 , pp. 31-40
    • Kearney, T.J.1
  • 11
    • 1642366596 scopus 로고    scopus 로고
    • Diamonds in the data mine
    • Loveman, G. 2003. Diamonds in the data mine. Harvard Bus. Rev. 81(5) 109-113.
    • (2003) Harvard Bus. Rev , vol.81 , Issue.5 , pp. 109-113
    • Loveman, G.1
  • 12
  • 13
    • 29144473280 scopus 로고    scopus 로고
    • Customized products: A competitive analysis
    • Syam, N. B., R. Ruan, J. D. Hess. 2005. Customized products: A competitive analysis. Marketing Sci. 24(4) 569-584.
    • (2005) Marketing Sci , vol.24 , Issue.4 , pp. 569-584
    • Syam, N.B.1    Ruan, R.2    Hess, J.D.3
  • 14
    • 0042244176 scopus 로고    scopus 로고
    • Supplier surfing: Competition and consumer behavior in subscription markets
    • Taylor, C. B. 2003. Supplier surfing: Competition and consumer behavior in subscription markets. RAND J. Econom. 34(2) 223-246.
    • (2003) RAND J. Econom , vol.34 , Issue.2 , pp. 223-246
    • Taylor, C.B.1
  • 15
    • 0001330023 scopus 로고
    • On the strategic choice of spatial price policy
    • Thisse, J. F., X. Vives. 1988. On the strategic choice of spatial price policy. Amer. Econom. Rev. 78 122-137.
    • (1988) Amer. Econom. Rev , vol.78 , pp. 122-137
    • Thisse, J.F.1    Vives, X.2
  • 16
    • 0033259644 scopus 로고    scopus 로고
    • Dynamic competition with customer recognition
    • Villas-Boas, J. M. 1999. Dynamic competition with customer recognition. RAND J. Econom. 30(4) 604-631.
    • (1999) RAND J. Econom , vol.30 , Issue.4 , pp. 604-631
    • Villas-Boas, J.M.1
  • 17
    • 8644235167 scopus 로고    scopus 로고
    • Price cycles in markets with customer recognition
    • Villas-Boas, J. M. 2004. Price cycles in markets with customer recognition. RAND J. Econom. 35(3) 486-501.
    • (2004) RAND J. Econom , vol.35 , Issue.3 , pp. 486-501
    • Villas-Boas, J.M.1
  • 18
    • 60849119701 scopus 로고    scopus 로고
    • Zhang, J. 2005. Dynamic segmentation and product design. Mimco, Haas School of Business, University of California at Berkeley, Berkeley.
    • Zhang, J. 2005. Dynamic segmentation and product design. Mimco, Haas School of Business, University of California at Berkeley, Berkeley.


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.