Strategic firm commitments and rewards for customer relationship management in online retailing

Journal of Marketing

Volumn 69, Issue 4, 2005, Pages 193-200

  Srinivasan, Raji ^a   Moorman, Christine ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b DUKE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 27144512928     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.2005.69.4.193     Document Type: Article

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