An empirical two-stage choice model with varying decision rules applied to Internet clickstream data

Journal of Marketing Research

Volumn 43, Issue 4, 2006, Pages 680-692

  Moe, Wendy W ^a  

^a UNIVERSITY OF MARYLAND   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33751558276     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.4.680     Document Type: Article

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