Are you ready for the era of 'big data'?

McKinsey Quarterly

Volumn , Issue 4, 2011, Pages

  Brown, Brad ^a   Chul, Michael ^b   Manyika, James ^b  

^a McKinsey's New York Office   (United States)

^b MCKINSEY AND COMPANY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 83455179027     PISSN: 00475394     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

References (6)

1. For more, see the McKinsey Global Institute report Big data: The next frontier for innovation, competition, and productivity, available free of charge online at mekinsey.com/ragi.
2. See Erik Brynjolfsson, Lorin M. Hitt, and Heekyung Hellen Kim, "Strength in numbers: How does data-driven decisionmaking affect firm performance?" Social Science Research Network (SSRN), April 2011. In this study, the authors found that effective use of data and analytics correlated with a 5 to 6 percent improvement in productivity, as well as higher profitability and market value.
3. For more, see the forthcoming e-book by Brynjolfsson and coauthor Andrew McAfee, Race Against the Machine: How the digital revolution accelerates innovation, drives productivity, and irreversibly transforms employment and the economy (Digital Frontier Press, October 2011).
4. See Jacques Bughin and Michael Chui, "The rise of the networked enterprise: Web 2.0 finds its payday," mckinseyquarterly.com, December 2010.
5. See Nora Gardner, Devin McGranahan, and William Wolf, "Question for your HR chief: Are we using our 'people data' to create value?" mckinseyquarterly.com, March 2011.
6. See Jacques Bughin, "The Web's €100 billion surplus," mckinseyquarterly.com, January 2011.