The effect of measurement task transparency on preference construction and evaluations of personalized recommendations

Journal of Marketing Research

Volumn 44, Issue 2, 2007, Pages 224-233

  Kramer, Thomas ^a  

^a CITY UNIVERSITY OF NEW YORK   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33847696012     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.44.2.224     Document Type: Article

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