Factors affecting web site visit duration: A cross-domain analysis

Journal of Marketing Research

Volumn 43, Issue 2, 2006, Pages 182-194

  Danaher, Peter J ^a   Mullarkey, Guy W ^b   Essegaier, Skander ^c  

^a UNIVERSITY OF AUCKLAND   (New Zealand)

^b Shell New Zealand Limited   (New Zealand)

^c UNIVERSITY OF TUNIS   (Tunisia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33744512455     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.43.2.182     Document Type: Review

References (40)

1. Allison, Paul D. (1995), Survival Analysis Using the SAS System: A Practical Guide. Cary, NC: SAS Institute Inc.
2. Ansari, Asim, Skander Essegaier, and Rajeev Kohli (2000), "Internet Recommendation Systems," Journal of Marketing Research, 37 (August), 363-75.
3. _ and Carl F. Mela (2003), "E-Customization," Journal of Marketing Research, 40 (May), 131-45.
4. Bhat, Subodh, Michael Bevans, and Sanjit Sengupta (2002), "Measuring Users' Web Activity to Evaluate and Enhance Advertising Effectiveness," Journal of Advertising, 31 (Fall), 97-106.
5. Briggs, Rex and Nigel Hollis (1997), "Advertising on the Web: Is There Response Before Click-Through?" Journal of Advertising Research, 37 (March), 33-45.
6. Bucklin, Randolph E. and Catarina Sismeiro (2003), "A Model of Web Site Browsing Behavior Estimated on Clickstream Data," Journal of Marketing Research, 40 (August), 249-67.
7. Cameron, A. Colin and Pravin K. Trivedi (1998), Regression Analysis of Count Data. Cambridge, UK: Cambridge University Press.
8. Chatterjee, Patrali, Donna L. Hoffman, and Thomas P. Novak (2003), "Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, 22 (4), 520-41.
9. Coffey, Steve (2001), "Internet Audience Measurement: A Practitioner's View," Journal of Interactive Advertising, 1 (2), (accessed December 13, 2005), [available at http://jiad.org/vol1/no2/coffey/index.html].
10. Cox, David R. (1972), "Regression Models and Life-Tables," Journal of the Royal Statistical Society, Series B, 34 (2), 187-220.
11. Danaher, Peter J. and Guy W. Mullarkey (2003), "Factors Affecting Online Advertising Recall: A Study of Students," Journal of Advertising Research, 43 (September), 252-67.
12. Degeratu, A., Arvind Rangaswamy, and J. Wu (2000), "Consumer Choice Behavior in Online and Traditional Supermarkets: The Effects of Brand Name, Price, and Other Search Attributes," International Journal of Research in Marketing, 17(1), 55-78.
13. Demers, Elizabeth and Baruch Lev (2001), "A Rude Awakening: Internet Shakeout in 2000," Review of Accounting Studies, 6 (August), 331-59.
14. Dreze, Xavier and Francois-Xavier Hussherr (2003), "Internet Advertising: Is Anybody Watching?" Journal of Interactive Marketing, 17 (Autumn), 8-23.
15. _ and Fred Zufryden (1997), "Testing Web Site Design and Promotional Content," Journal of Advertising Research, 37 (2), 77-91.
16. East, Robert (2003), The Effect of Advertising and Display: Assessing the Evidence. Boston: Kluwer Academic Press.
17. Emmanouilides, Chris J. and Kathy A. Hammond (2000), "Internet Usage: Predictors of Active Users and Frequency of Use," Journal of Interactive Marketing, 14 (2), 17-32.
18. Flores, L. (2001), "Ten Things You Should Know About Online Advertising," Admap, (April), 34-35.
19. Gershberg, Michele (2004), "DoubleClick Sees Online Ad Growth," (accessed March 9, 2004), [available at http://story.news.yahoo.com/news?tmpl= story&u=/nm/20040225/wr_nm/tech_summit_doubleclick_dc_4].
20. Ghose, S. and W. Dou (1998), "Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites," Journal of Advertising Research, 38 (March-April), 29-43.
21. Grenfell, R. (1998), "A Content Analysis of Interactivity on the Internet's World Wide Web," master's thesis, Department of Mass Communication and Journalism, California State University, Fresno.
22. Ha, Louise and Lincoln James (1998), "Interactivity Re-Examined: A Baseline Analysis of Early Business Websites," Journal of Broadcasting and Electronic Media, 42 (4), 457-69.
23. Hanson, Ward A. (2000), Principles of Internet Marketing. Cincinnati: South-Western College Publishers.
24. Hofacker, Charles and J. Murphy (2000), "Clickable World Wide Web Banner Ads and Content Sites," Journal of Interactive Marketing, 14 (1), 49-59.
25. Hougaard, Philip (2000), Analysis of Multivariate Survival Data. New York: Springer-Verlag.
26. Jain, Dipak C. and Naufel J. Vilcassim (1991), "Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach," Marketing Science, 10(1), 1-23.
27. Johnson, Eric J., Steven Bellman, and Gerald L. Lohse (2003), "Cognitive Lock-In and the Power Law of Practice," Journal of Marketing, 67 (April), 62-75.
28. _, Wendy W. Moe, Peter S. Fader, Steven Bellman, and Gerald L. Lohse (2004), "On the Depth and Dynamics of Online Search Behavior," Management Science, 50 (3), 299-308.
29. Kent, Raymond (1993), "Competitive Versus Noncompetitive Clutter in Television Advertising," Journal of Advertising Research, 22 (March-April), 40-46.
30. Laird, Nan M. and J.H. Ware (1982), "Random Effects Models for Longitudinal Data," Biometrics, 39 (4), 963-74.
31. Moe, Wendy W. and Peter S. Fader (2004a), "Capturing Evolving Visit Behavior in Clickstream Data," Journal of Interactive Marketing, 18 (1), 5-19.
32. _ and _ (2004b), "Dynamic Conversion Behavior at E-Commerce Sites," Management Science, 50 (3), 326-35.
33. Montgomery, Alan L., Shibo Li, Kannan Srinivasan, and John C. Liechty (2004), "Modeling Online Browsing and Path Analysis Using Clickstream Data," Marketing Science, 23 (4), 579-95.
34. Mosteller, Frederick and John W. Tukey (1977), Data Analysis and Regression: A Second Course in Statistics. Reading, MA: Addison-Wesley.
35. Rossiter, J., R. Silberstein, P. Harris, and G. Nield (2001), "Brain-Imaging Detection of Visual Scene Encoding in Long-Term Memory for TV Commercials," Journal of Advertising Research, 41 (March-April), 13-25.
36. Rust, Roland T. and Bruce Cooil (1994), "Reliability Measures for Qualitative Data: Theory and Implications," Journal of Marketing Research, 31 (February), 1-14.
37. Schlosser, A., S. Shavitt, and A. Kanfer (1999), "Internet Users' Attitudes Towards Internet Advertising," Journal of Interactive Marketing, 13 (3), 34-54.
38. Van Heerde, Harald J., Sachin Gupta, and Dick R. Wittink (2003), "Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is," Journal of Marketing Research, 40 (November), 481-91.
39. Verbeke, Geert and Geert Molenberghs (1997), Linear Mixed Models in Practice: A SAS-Oriented Approach. New York: Springer-Verlag.
40. Zauberman, Gal (2003), "The Intertemporal Dynamics of Consumer Lock-In," Journal of Consumer Research, 30 (December), 405-419.