The field behind the screen: Using netnography for marketing research in online communities

Journal of Marketing Research

Volumn 39, Issue 1, 2002, Pages 61-72

  Kozinets, Robert V ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0036003878     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.39.1.61.18935     Document Type: Article

References (58)

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