To each his own? how comparisons with others influence consumers' evaluations of their self-designed products

Journal of Consumer Research

Volumn 36, Issue 5, 2010, Pages 806-819

  Moreau, C Page ^a   Herd, Kelly B ^a  

^a UNIVERSITY OF COLORADO   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77950257327     PISSN: 00935301     EISSN: None     Source Type: Journal    
DOI: 10.1086/644612     Document Type: Article

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