Branding in the digital age: You're spending your money in all the wrong places

Harvard Business Review

Volumn 88, Issue 12, 2010, Pages

  Edelman, David C ^a  

^a NONE

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EID: 78751493611     PISSN: 00178012     EISSN: None     Source Type: Journal    
DOI: None     Document Type: Article

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