메뉴 건너뛰기




Volumn 64, Issue 3, 2000, Pages 18-33

Sales through sequential distribution channels: An application to movies and videos

Author keywords

[No Author keywords available]

Indexed keywords


EID: 0034414210     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkg.64.3.18.18026     Document Type: Article
Times cited : (140)

References (30)
  • 1
    • 0001449665 scopus 로고
    • A new product growth model for consumer durables
    • Bass, Frank (1969), "A New Product Growth Model for Consumer Durables," Management Science, 15 (January), 215-27.
    • (1969) Management Science , vol.15 , Issue.JANUARY , pp. 215-227
    • Bass, F.1
  • 2
    • 0038671167 scopus 로고    scopus 로고
    • Carbondale, IL: Southern Illinois University Press
    • Cones, John W. (1997), The Film Distribution Deal. Carbondale, IL: Southern Illinois University Press.
    • (1997) The Film Distribution Deal
    • Cones, J.W.1
  • 3
    • 0001434630 scopus 로고
    • Competition and cooperation in marketing channel choice: Theory and application
    • Coughlan, Anne T. (1985), "Competition and Cooperation in Marketing Channel Choice: Theory and Application," Marketing Science, 4 (Spring), 110-29.
    • (1985) Marketing Science , vol.4 , Issue.SPRING , pp. 110-129
    • Coughlan, A.T.1
  • 5
    • 0000659566 scopus 로고
    • Modeling goes to Hollywood: Predicting individual differences in movie enjoyment
    • Eliashberg, Jehoshua and Mohanbir S. Sawhney (1994), "Modeling Goes to Hollywood: Predicting Individual Differences in Movie Enjoyment," Management Science, 40 (September), 1151-73.
    • (1994) Management Science , vol.40 , Issue.SEPTEMBER , pp. 1151-1173
    • Eliashberg, J.1    Sawhney, M.S.2
  • 6
  • 7
    • 0000013788 scopus 로고
    • Managing channel profits
    • Jeuland, Abel and Steven M. Shugan (1983), "Managing Channel Profits," Marketing Science, 2 (Summer), 239-72.
    • (1983) Marketing Science , vol.2 , Issue.SUMMER , pp. 239-272
    • Jeuland, A.1    Shugan, S.M.2
  • 8
    • 0000858954 scopus 로고
    • Channel of distribution profits when channel members form conjectures
    • _ and _ (1988), "Channel of Distribution Profits When Channel Members Form Conjectures," Marketing Science, 7 (Spring), 202-210.
    • (1988) Marketing Science , vol.7 , Issue.SPRING , pp. 202-210
  • 9
    • 0002370312 scopus 로고
    • Incorporating distribution into new product diffusion models
    • Jones, J. Morgan and Christopher J. Ritz (1991), "Incorporating Distribution into New Product Diffusion Models," International Journal of Research in Marketing, 8 (June), 91-112.
    • (1991) International Journal of Research in Marketing , vol.8 , Issue.JUNE , pp. 91-112
    • Jones, J.M.1    Ritz, C.J.2
  • 10
    • 0039131135 scopus 로고    scopus 로고
    • The long flat summer
    • Klady, Leonard (1997), "The Long Flat Summer," Variety, (June 23), 5.
    • (1997) Variety , Issue.JUNE 23 , pp. 5
    • Klady, L.1
  • 11
    • 0032338142 scopus 로고    scopus 로고
    • Competitive dynamics and the introduction of new products: The motion picture timing game
    • Krider, Robert E. and Charles B. Weinberg (1998), "Competitive Dynamics and the Introduction of New Products: The Motion Picture Timing Game," Journal of Marketing Research, 35 (February), 1-15.
    • (1998) Journal of Marketing Research , vol.35 , Issue.FEBRUARY , pp. 1-15
    • Krider, R.E.1    Weinberg, C.B.2
  • 12
    • 0000155258 scopus 로고
    • Improving channel coordination through franchising
    • Lal, Rajiv (1990), "Improving Channel Coordination Through Franchising," Marketing Science, 9 (Fall), 299-318.
    • (1990) Marketing Science , vol.9 , Issue.FALL , pp. 299-318
    • Lal, R.1
  • 14
    • 0001592483 scopus 로고
    • Introduction strategy for new products with positive and negative word-of-mouth
    • Mahajan, Vijay, Eitan Muller, and Roger A. Kerin (1984), "Introduction Strategy for New Products with Positive and Negative Word-of-Mouth," Management Science, 30 (December), 1389-404.
    • (1984) Management Science , vol.30 , Issue.DECEMBER , pp. 1389-1404
    • Mahajan, V.1    Muller, E.2    Kerin, R.A.3
  • 16
    • 0000626603 scopus 로고
    • An industry equilibrium analysis of downstream vertical integration
    • McGuire, Timothy W. and Richard Staelin (1983), "An Industry Equilibrium Analysis of Downstream Vertical Integration," Marketing Science, 2 (Spring), 161-92.
    • (1983) Marketing Science , vol.2 , Issue.SPRING , pp. 161-192
    • McGuire, T.W.1    Staelin, R.2
  • 17
    • 0001132864 scopus 로고
    • Managing channel profits: Comment
    • Moorthy, K. Sridhar (1987), "Managing Channel Profits: Comment," Marketing Science, 6 (Fall), 375-79.
    • (1987) Marketing Science , vol.6 , Issue.FALL , pp. 375-379
    • Moorthy, K.S.1
  • 18
    • 0001604067 scopus 로고
    • Strategic decentralization in channels
    • _ (1988), "Strategic Decentralization in Channels," Marketing Science, 7 (Fall), 335-55.
    • (1988) Marketing Science , vol.7 , Issue.FALL , pp. 335-355
  • 19
    • 0030521069 scopus 로고    scopus 로고
    • Eating your own lunch: Protection through preemption
    • Nault, Barry R. and Mark B. Vandenbosch (1996), "Eating Your Own Lunch: Protection Through Preemption," Organization Science, 7 (May/June), 342-58.
    • (1996) Organization Science , vol.7 , Issue.MAY-JUNE , pp. 342-358
    • Nault, B.R.1    Vandenbosch, M.B.2
  • 20
    • 0000087498 scopus 로고
    • Aggregate diffusion forecasting models for marketing: A critical review
    • Parker, Philip M. (1994), "Aggregate Diffusion Forecasting Models for Marketing: A Critical Review," International Journal of Forecasting, (September), 353-80.
    • (1994) International Journal of Forecasting, , Issue.SEPTEMBER , pp. 353-380
    • Parker, P.M.1
  • 22
    • 21844522652 scopus 로고
    • What should you do when your competitors send in the clones?
    • Purohit, Devavrat (1994), "What Should You Do When Your Competitors Send in the Clones?" Marketing Science, 13 (4), 329-411.
    • (1994) Marketing Science , vol.13 , Issue.4 , pp. 329-411
    • Purohit, D.1
  • 23
    • 0030520919 scopus 로고    scopus 로고
    • A parsimonious model for forecasting gross box-office revenues of motion pictures
    • Sawhney, Mohanbir S. and Jehoshua Eliashberg (1996), "A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures," Marketing Science, 15 (2), 113-31.
    • (1996) Marketing Science , vol.15 , Issue.2 , pp. 113-131
    • Sawhney, M.S.1    Eliashberg, J.2
  • 24
    • 0001253163 scopus 로고
    • Implicit understandings in channels of distribution
    • Shugan, Steven M. (1985), "Implicit Understandings in Channels of Distribution," Management Science, 31 (April), 435-60.
    • (1985) Management Science , vol.31 , Issue.APRIL , pp. 435-460
    • Shugan, S.M.1
  • 25
    • 0002176003 scopus 로고
    • A meta-analysis of applications of diffusion models
    • Sultan, Fareena, John U. Farley, and Donald R. Lehmann (1990), "A Meta-Analysis of Applications of Diffusion Models," Journal of Marketing Research, 27 (February), 70-77.
    • (1990) Journal of Marketing Research , vol.27 , Issue.FEBRUARY , pp. 70-77
    • Sultan, F.1    Farley, J.U.2    Lehmann, D.R.3
  • 26
    • 0033235403 scopus 로고    scopus 로고
    • Silver screener: A modeling approach to movie screens management
    • Swami, Sanjeev, Jehoshua E. Eliashberg, and Charles B. Weinberg (1999). "Silver Screener: A Modeling Approach to Movie Screens Management," Marketing Science, 18 (3), 352-72.
    • (1999) Marketing Science , vol.18 , Issue.3 , pp. 352-372
    • Swami, S.1    Eliashberg, J.E.2    Weinberg, C.B.3
  • 28
    • 0002365279 scopus 로고
    • The role of actors and actresses in the success of films: How much is a movie star worth?
    • Wallace, W. Timothy, Alan Seigerman, and Morris B. Holbrook (1993), "The Role of Actors and Actresses in the Success of Films: How Much Is a Movie Star Worth?" Journal of Cultural Economics, 17 (1), 1-27.
    • (1993) Journal of Cultural Economics , vol.17 , Issue.1 , pp. 1-27
    • Wallace, W.T.1    Seigerman, A.2    Holbrook, M.B.3
  • 29
    • 0002192042 scopus 로고
    • Optimal entry timing for a product line extension
    • Wilson, Lynn O. and John A. Norton (1989), "Optimal Entry Timing for a Product Line Extension," Marketing Science, 8 (1), 1-17.
    • (1989) Marketing Science , vol.8 , Issue.1 , pp. 1-17
    • Wilson, L.O.1    Norton, J.A.2
  • 30
    • 0009311817 scopus 로고    scopus 로고
    • Linking advertising to box office performance of new film releases: A marketing planning model
    • Zufryden, Fred (1996), "Linking Advertising to Box Office Performance of New Film Releases: A Marketing Planning Model," Journal of Advertising Research, 36 (July/August), 29-41.
    • (1996) Journal of Advertising Research , vol.36 , Issue.JULY-AUGUST , pp. 29-41
    • Zufryden, F.1


* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.