Interorganizational relationships and bidding behavior in industrial online reverse auctions

Journal of Marketing Research

Volumn 45, Issue 5, 2008, Pages 550-561

  Jap, Sandy D ^a   Haruvy, Ernan ^b  

^a EMORY UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Auction bidding behavior; Buyer supplier relationships; E procurement; Online reverse auctions

Indexed keywords

EID: 56049086419     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.45.5.550     Document Type: Article

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