Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces

Journal of Marketing

Volumn 61, Issue 3, 1997, Pages 38-53

  Alba, Joseph ^a   Lynch, John ^a   Weitz, Barton ^a   Janiszewski, Chris ^a   Lutz, Richard ^a   Sawyer, Alan ^a   Wood, Stacy ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031489305     PISSN: 00222429     EISSN: None     Source Type: Journal    
DOI: 10.2307/1251788     Document Type: Article

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