What we know and don't know about online word-of-mouth: A review and synthesis of the literature

Journal of Interactive Marketing

Volumn 28, Issue 3, 2014, Pages 167-183

  King, Robert Allen ^a   Racherla, Pradeep ^b   Bush, Victoria D ^a  

^a UNIVERSITY OF MISSISSIPPI   (United States)

^b Woxsen University   (India)

Author keywords

C2c interactions; Electronic word of mouth; Social influences; Social media; Systematic review

Indexed keywords

EID: 84905741460     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2014.02.001     Document Type: Article

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