The digitization of word of mouth: Promise and challenges of online feedback mechanisms

Management Science

Volumn 49, Issue 10, 2003, Pages 1407-1424

  Dellarocas, Chrysanthos ^a  

^a MASSACHUSETTS INSTITUTE OF TECHNOLOGY   (United States)

Author keywords

Electronic markets; Game theory; Internet; Online feedback; Reputation mechanisms; Trust

Indexed keywords

COMPUTER SCIENCE; GAME THEORY; INDUSTRIAL ECONOMICS; INTERNET; MANAGEMENT SCIENCE; MARKETING; OPERATIONS RESEARCH;

ELECTRONIC MARKETS; ONLINE FEEDBACK; REPUTATION MECHANISMS;

ELECTRONIC COMMERCE;

EID: 0242641140     PISSN: 00251909     EISSN: None     Source Type: Journal    
DOI: 10.1287/mnsc.49.10.1407.17308     Document Type: Article

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