Determinants of opening-forwarding e-mail messages

Journal of Advertising

Volumn 41, Issue 2, 2012, Pages 97-112

  José Cabezudo, Rebeca ^a   Camarero Izquierdo, Carmen ^a  

^a UNIVERSITY OF VALLADOLID   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84870669659     PISSN: 00913367     EISSN: None     Source Type: Journal    
DOI: 10.2753/JOA0091-3367410207     Document Type: Article

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