How young, technical consumers assess online WOM credibility

Qualitative Market Research: An International Journal

Volumn 14, Issue 4, 2011, Pages 330-359

  O'Reilly, Kelley ^a   Marx, Sherry ^b  

^a WESTERN MICHIGAN UNIVERSITY   (United States)

^b UTAH STATE UNIVERSITY   (United States)

Author keywords

Consumer reviews; Electronic word of mouth (eWOM); Information value; Internet; Online credibility; Online referrals; Word of mouth (WOM); Young consumers

Indexed keywords

EID: 80053065830     PISSN: 13522752     EISSN: None     Source Type: Journal    
DOI: 10.1108/13522751111163191     Document Type: Article

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