How consumers use product reviews in the purchase decision process

Marketing Letters

Volumn 23, Issue 3, 2012, Pages 825-838

  Jang, Sungha ^a   Prasad, Ashutosh ^b   Ratchford, Brian T ^b  

^a KANSAS STATE UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Bayesian estimation; Choice models; Consideration set; Product reviews

Indexed keywords

EID: 84864384335     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9191-4     Document Type: Review

References (14)

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