Interpersonal communication and personal influence on the internet: A framework for examining online word-of-mouth

Journal of Euromarketing

Volumn 11, Issue 2, 2002, Pages 71-88

  Kiecker, Pamela ^a   Cowles, Deborah ^a  

^a VIRGINIA COMMONWEALTH UNIVERSITY   (United States)

Author keywords

Internet; Interpersonal communication; Personal influence; Word of mouth

Indexed keywords

INTERNET;

EID: 0036961208     PISSN: 10496483     EISSN: None     Source Type: Journal    
DOI: 10.1300/J037v11n02_04     Document Type: Article

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