Selling to Millennials with online reviews

Business Horizons

Volumn 55, Issue 2, 2012, Pages 141-153

  Mangold, W Glynn ^a   Smith, Katherine Taken ^a  

^a MURRAY STATE UNIVERSITY   (United States)

Author keywords

Facebook; Gender differences; Marketing; Millennials; Online reviews; Social media; Word of mouth

Indexed keywords

EID: 84857453896     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2011.11.001     Document Type: Article

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