The effect of negative online consumer reviews on product attitude: An information processing view

Electronic Commerce Research and Applications

Volumn 7, Issue 3, 2008, Pages 341-352

  Lee, Jumin ^a   Park, Do Hyung ^a   Han, Ingoo ^a  

^a Korea Advanced Institute of Science and Technology   (South Korea)

Author keywords

Consumer behavior; Electronic commerce; Experimental methods; Online communication; Online consumer reviews

Indexed keywords

CONSUMER PRODUCTS; REGRESSION ANALYSIS;

COLLEGE STUDENTS; CONSUMER BEHAVIOR; ELABORATION LIKELIHOOD MODEL; EXPERIMENTAL METHODS; INFORMATION PROCESSING; ONLINE COMMUNICATION; ONLINE CONSUMER REVIEWS; PRODUCT INFORMATION; THREE-WAY ANALYSIS;

ELECTRONIC COMMERCE;

EID: 52049106147     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2007.05.004     Document Type: Article

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