Consumer behavior in a multichannel, multimedia retailing environment

Journal of Interactive Marketing

Volumn 24, Issue 2, 2010, Pages 86-95

  Dholakia, Utpal M ^a   Kahn, Barbara E ^b   Reeves, Randy ^c   Rindfleisch, Aric ^d,e   Stewart, David ^f   Taylor, Earl ^g  

^a RICE UNIVERSITY   (United States)

^b UNIVERSITY OF MIAMI   (United States)

^c Macy's Department Stores   (United States)

^d UNIVERSITY OF WISCONSIN MADISON   (United States)

^e Korea University   (South Korea)

^f UNIVERSITY OF CALIFORNIA   (United States)

^g Marketing Science Institute   (United States)

Author keywords

Consumer behavior; Multichannel; Multimedia; Retail consumer

Indexed keywords

EID: 77954849657     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2010.02.005     Document Type: Article

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