A dynamic model of the effect of online communications on firm sales

Marketing Science

Volumn 30, Issue 4, 2011, Pages 702-716

  Sonnier, Garrett P ^a   Mcalister, Leigh ^a   Rutz, Oliver J ^b  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

^b YALE SCHOOL OF MANAGEMENT   (United States)

Author keywords

Bayesian estimation; Dynamics; Endogeneity; Word of mouth

Indexed keywords

EID: 80051647236     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0642     Document Type: Article

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