The impact of word-of-mouth communication on attribute evaluation

Journal of Business Research

Volumn 64, Issue 1, 2011, Pages 18-23

  Lim, Boon C ^a   Chung, Cindy M Y ^a  

^a NANYANG TECHNOLOGICAL UNIVERSITY   (Singapore)

Author keywords

Attribute evaluation; Credence attributes; Media congruence hypothesis; Search attributes; Services; Word of mouth communication

Indexed keywords

EID: 78449265814     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.09.014     Document Type: Article

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