E-tribalized marketing?: The strategic implications of virtual communities of consumption

European Management Journal

Volumn 17, Issue 3, 1999, Pages 252-264

  Kozinets, Robert V ^a  

^a NORTHWESTERN UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0001125266     PISSN: 02632373     EISSN: None     Source Type: Journal    
DOI: 10.1016/S0263-2373(99)00004-3     Document Type: Article

References (18)

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