Understanding the product information inference process in electronic word-of-mouth: An objectivity-subjectivity dichotomy perspective

Information and Management

Volumn 46, Issue 5, 2009, Pages 302-311

  Lee, Jung ^a   Lee, Jae Nam ^a  

^a Korea University   (South Korea)

Author keywords

Customer's purchase intention; Electronic word of mouth (eWOM); PLS; Preference; Product information; Product type; Quality

Indexed keywords

CUSTOMER'S PURCHASE INTENTION; ELECTRONIC WORD-OF-MOUTH (EWOM); PLS; PREFERENCE; PRODUCT INFORMATION; PRODUCT TYPE; QUALITY;

CUSTOMER SATISFACTION; ELECTRONIC COMMERCE; RELATIVITY; SHOPPING CENTERS;

SALES;

EID: 67651123090     PISSN: 03787206     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.im.2009.05.004     Document Type: Article

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