The effects of consumer knowledge on message processing of electronic word-of-mouth via online consumer reviews

Electronic Commerce Research and Applications

Volumn 7, Issue 4, 2008, Pages 399-410

  Park, Do Hyung ^a   Kim, Sara ^b  

^a Korea Advanced Institute of Science and Technology (KAIST)   (South Korea)

^b UNIVERSITY OF CHICAGO   (United States)

Author keywords

Cognitive fit theory; Elaboration likelihood model; Electronic word of mouth; Expertise; Online consumer reviews

Indexed keywords

COGNITIVE FIT THEORY; ELABORATION LIKELIHOOD MODEL; ELECTRONIC WORD-OF-MOUTH; EXPERTISE; ONLINE CONSUMER REVIEWS;

ELECTRONIC COMMERCE;

EID: 56649103581     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2007.12.001     Document Type: Article

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