Balance and sequence in online reviews: The wrap effect

International Journal of Electronic Commerce

Volumn 17, Issue 2, 2012, Pages 71-98

  Purnawirawan, Nathalia ^a   Dens, Nathalie ^a   De Pelsmacker, Patrick ^a  

^a UNIVERSITY OF ANTWERP   (Belgium)

Author keywords

Conformity tendency; electronic word of mouth; negativity bias; online consumer reviews; sequence effects

Indexed keywords

EID: 84878003667     PISSN: 10864415     EISSN: None     Source Type: Journal    
DOI: 10.2753/JEC1086-4415170203     Document Type: Review

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