Consumer-generated versus marketer-generated websites in consumer decision making

International Journal of Market Research

Volumn 52, Issue 2, 2010, Pages 231-248

  Bronner, Fred ^a   de Hoog, Robert ^b  

^a UNIVERSITY OF AMSTERDAM   (Netherlands)

^b UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 77951044906     PISSN: 14707853     EISSN: None     Source Type: Journal    
DOI: 10.2501/S1470785309201193     Document Type: Article

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