When does electronic word-of-mouth matter? A study of consumer product reviews

Journal of Business Research

Volumn 63, Issue 12, 2010, Pages 1336-1341

  Zhang, Jason Q ^a   Craciun, Georgiana ^a   Shin, Dongwoo ^b  

^a LOYOLA UNIVERSITY MARYLAND   (United States)

^b University of Seoul   (South Korea)

Author keywords

Consumer product reviews; EWOM; Persuasiveness; Self regulatory focus

Indexed keywords

EID: 77958178851     PISSN: 01482963     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.jbusres.2009.12.011     Document Type: Article

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