Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior

MIS Quarterly: Management Information Systems

Volumn 26, Issue 3, 2002, Pages 243-268

  Ba, Sulin ^a   Pavlou, Paul A ^b  

^a UNIVERSITY OF CONNECTICUT   (United States)

^b UNIVERSITY OF SOUTHERN CALIFORNIA   (United States)

Author keywords

Credibility; Electronic markets; Feedback mechanisms; Information asymmetry; Online risks; Price premiums; Reputati; Trust

Indexed keywords

COMPETITION; ECONOMIC AND SOCIAL EFFECTS; ELECTRONIC DATA INTERCHANGE; FEEDBACK; INDUSTRIAL ECONOMICS; ONLINE SYSTEMS; RISK ASSESSMENT; SOCIETIES AND INSTITUTIONS;

CREDITABILITY; ELECTRONIC MARKET; FEEDBACK MECHANISMS; INFORMATION ASYMMETRY; ONLINE RISKS; PRICE PREMIUMS; REPUTATION; TRUST;

MARKETING;

EID: 0141816228     PISSN: 02767783     EISSN: None     Source Type: Journal    
DOI: 10.2307/4132332     Document Type: Article

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