Do consumers who conduct online research also post online reviews? A model of the relationship between online research and review posting behavior

Marketing Letters

Volumn 24, Issue 1, 2013, Pages 97-108

  Punj, Girish N ^a  

^a UNIVERSITY OF CONNECTICUT   (United States)

Author keywords

E commerce; Internet retailing; Online product research; Online reviews; Word of mouth

Indexed keywords

EID: 84873126275     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-012-9205-2     Document Type: Article

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