Factors influencing consumer choice of a "Rating Web Site": An experimental investigation of an online interactive decision aid

Journal of Marketing Theory and Practice

Volumn 14, Issue 4, 2006, Pages 259-273

  Dabholkar, Pratibha A ^a  

^a UNIVERSITY OF TENNESSEE   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 33751071322     PISSN: 10696679     EISSN: None     Source Type: Journal    
DOI: 10.2753/MTP1069-6679140401     Document Type: Article

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