Do I trust you online, and if so, will I buy? An empirical study of two trust-building strategies

Journal of Management Information Systems

Volumn 23, Issue 2, 2006, Pages 233-266

  Lim, Kai H ^a   Sia, Choon Ling ^a   Lee, Matthew K O ^b   Benbasat, Izak ^c,d  

^a CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^b CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^c ROYAL SOCIETY OF CANADA   (Canada)

^d UNIVERSITY OF BRITISH COLUMBIA   (Canada)

Author keywords

E commerce; Online shopping; Theory of planned behavior; Trust; Web site design

Indexed keywords

BUYING BEHAVIOR; ONLINE SHOPPING; TRUST-BUILDING STRATEGIES; WEB SITE DESIGN;

MARKETING; ONLINE SYSTEMS; TEXTBOOKS; WEBSITES;

ELECTRONIC COMMERCE;

EID: 33750378849     PISSN: 07421222     EISSN: None     Source Type: Journal    
DOI: 10.2753/MIS0742-1222230210     Document Type: Article

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