Perceived 'usefulness' of online consumer reviews: An exploratory investigation across three services categories

Electronic Commerce Research and Applications

Volumn 11, Issue 6, 2012, Pages 548-559

  Racherla, Pradeep ^a   Friske, Wesley ^b  

^a WEST TEXAS A AND M UNIVERSITY   (United States)

^b TEXAS TECH UNIVERSITY   (United States)

Author keywords

Expertise; Identity disclosure; Message usefulness; Online reviews; Reputation; Word of mouth (WOM)

Indexed keywords

COMPUTER SCIENCE; ELECTRONIC COMMERCE;

EXPERTISE; IDENTITY DISCLOSURE; MESSAGE USEFULNESS; ONLINE REVIEWS; REPUTATION; WORD OF MOUTH;

MARKETING;

EID: 84869507061     PISSN: 15674223     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.elerap.2012.06.003     Document Type: Article

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