Does Chatter Matter? The Impact of User-Generated Content on Music Sales

Journal of Interactive Marketing

Volumn 23, Issue 4, 2009, Pages 300-307

  Dhar, Vasant ^a   Chang, Elaine A ^a  

^a NEW YORK UNIVERSITY   (United States)

Author keywords

Blogs; Music; Social networks; User Generated Content (UGC)

Indexed keywords

EID: 76449104161     PISSN: 10949968     EISSN: 15206653     Source Type: Journal    
DOI: 10.1016/j.intmar.2009.07.004     Document Type: Article

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