Word of mouth: What we really know - and what we don't

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

Volumn , Issue , 2007, Pages 161-184

  Nyilasy, Greg ^a  

^a UNIVERSITY OF GEORGIA   (United States)

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EID: 85092751719     PISSN: None     EISSN: None     Source Type: Book    
DOI: None     Document Type: Chapter

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