Exploring the effect of e-WOM participation on e-Loyalty in e-commerce

Decision Support Systems

Volumn 55, Issue 3, 2013, Pages 669-678

  Yoo, Chul Woo ^a   Sanders, G Lawrence ^a   Moon, Junghoon ^b  

^a UNIVERSITY AT BUFFALO   (United States)

^b Seoul National University   (South Korea)

Author keywords

Customer review; e Commerce; e Loyalty; Electronic Word of Mouth; Online participation; Social identification

Indexed keywords

CUSTOMER REVIEW; E-LOYALTY; ELECTRONIC WORD OF MOUTHS; ONLINE PARTICIPATION; SOCIAL IDENTIFICATION;

INTERNET; SALES; WEBSITES;

ELECTRONIC COMMERCE;

EID: 84878369625     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2013.02.001     Document Type: Article

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