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Volumn 54, Issue 1, 2012, Pages 631-643

Effects of conflicting aggregated rating on eWOM review credibility and diagnosticity: The moderating role of review valence

Author keywords

Aggregated rating; Attribution; Electronic word of mouth (eWOM); Individual review; Perceived credibility; Perceived diagnosticity

Indexed keywords

INFORMATION SYSTEMS;

EID: 84868670207     PISSN: 01679236     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.dss.2012.08.020     Document Type: Article
Times cited : (238)

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