Online product opinions: Incidence, evaluation, and evolution

Marketing Science

Volumn 31, Issue 3, 2012, Pages 372-386

  Moe, Wendy W ^a   Schweidel, David A ^b  

^a UNIVERSITY OF MARYLAND   (United States)

^b UNIVERSITY OF WISCONSIN MADISON   (United States)

Author keywords

Bayesian estimation; Internet marketing; Online social media; Social dynamics; User generated content; Word of mouth

Indexed keywords

EID: 84861682753     PISSN: 07322399     EISSN: 1526548X     Source Type: Journal    
DOI: 10.1287/mksc.1110.0662     Document Type: Article

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