Mini-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members

Journal of Marketing Communications

Volumn 17, Issue 3, 2011, Pages 145-162

  Yeh, Yi Hsin ^a   Choi, Sejung Marina ^a  

^a UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

Brand community; Brand identification; Community identification; Electronic word of mouth (eWOM); Trust

Indexed keywords

EID: 79959340579     PISSN: 13527266     EISSN: 14664445     Source Type: Journal    
DOI: 10.1080/13527260903351119     Document Type: Article

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