The Effects of Electronic Word of Mouth on Product Judgment and Choice: The Moderating Role of the Sense of Virtual Community

Journal of Applied Social Psychology

Volumn 42, Issue 9, 2012, Pages 2326-2347

  Huang, Jen Hung ^a   Hsiao, Teng Tai ^a   Chen, Yi Fen ^b  

^a NATIONAL CHIAO TUNG UNIVERSITY   (Taiwan)

^b CHUNG YUAN CHRISTIAN UNIVERSITY   (Taiwan)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84865729800     PISSN: 00219029     EISSN: 15591816     Source Type: Journal    
DOI: 10.1111/j.1559-1816.2012.00943.x     Document Type: Article

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