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Volumn 52, Issue 10, 2009, Pages 144-147

Overcoming the J-shaped distribution of product reviews

Author keywords

[No Author keywords available]

Indexed keywords

DATABASE TECHNOLOGY; ONLINE PRODUCTS; PRODUCT PRICE; PRODUCT QUALITY; PRODUCT REVIEWS; REPORTING BIAS; SELF-SELECTION BIAS; STANDARD DEVIATION; STATISTICAL PROBLEMS;

EID: 70349678794     PISSN: 00010782     EISSN: 15577317     Source Type: Journal    
DOI: 10.1145/1562764.1562800     Document Type: Review
Times cited : (515)

References (12)
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  • 2
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    • Measuring prices and price competition online: Amazon and Barnes and Noble
    • Chevalier, J. and Goolsbee, A. Measuring prices and price competition online: Amazon and Barnes and Noble. Quantitative Marketing and Economics 1, 2, (2003), 203-222.
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    • Chevalier, J.1    Goolsbee, A.2
  • 4
    • 33748566804 scopus 로고    scopus 로고
    • The effect of word of mouth on sales: Online book reviews
    • Chevalier, J. and Mayzlin, D. The effect of word of mouth on sales: Online book reviews. J. of Marketing Research 43, 3, (2006).
    • (2006) J. of Marketing Research , vol.43 , pp. 3
    • Chevalier, J.1    Mayzlin, D.2
  • 5
    • 33750360897 scopus 로고    scopus 로고
    • When online reviews meet hyperdifferentiation: A study of the craft beer industry
    • DOI 10.2753/MIS0742-1222230207
    • Clemons, E. K., Gao, G., and Hitt, L. M. When online reviews meet hyper differentiation: A study of craft beer industry. J. of Management Information Systems 23, 2, (2006), 149-171. (Pubitemid 44613924)
    • (2006) Journal of Management Information Systems , vol.23 , Issue.2 , pp. 149-171
    • Clemons, E.K.1    Gao, G.2    Hitt, L.M.3
  • 6
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    • The digitization of word-of-mouth: Promise and challenges of online reputation mechanisms
    • Dellarocas, C. The digitization of word-of-mouth: Promise and challenges of online reputation mechanisms. Management Science 49, 10, (2003), 1407-1424.
    • (2003) Management Science , vol.49 , Issue.10 , pp. 1407-1424
    • Dellarocas, C.1
  • 8
    • 11144344881 scopus 로고    scopus 로고
    • Using online conversations to study word of mouth communication
    • Godes, D. and Mayzlin, D. Using online conversations to study word of mouth communication. Marketing Science 23, 4, (2004), 545-560.
    • (2004) Marketing Science , vol.23 , Issue.4 , pp. 545-560
    • Godes, D.1    Mayzlin, D.2
  • 9
    • 70349670589 scopus 로고    scopus 로고
    • Rah-Rah ratings
    • Feb. 23
    • Kadet, A. Rah-Rah ratings. SmartMoney Magazine, (Feb. 23, 2007) 116.
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  • 10
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    • Self selection and information role of online product reviews
    • Washington, DC
    • Li, X. and Hitt, L. M. Self selection and information role of online product reviews. Workshop on Information Systems and Economics, 2004, Washington, DC.
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    • Li, X.1    Hitt, L.M.2
  • 11
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    • Word-of-mouth for movies: Its dynamics and impact on box offce revenue
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    • (2006) J. of Marketing , vol.70 , Issue.3 , pp. 74-89
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* 이 정보는 Elsevier사의 SCOPUS DB에서 KISTI가 분석하여 추출한 것입니다.