Determinants of consumer engagement in electronic Word-Of-Mouth (eWOM) in social networking sites

International Journal of Advertising

Volumn 30, Issue 1, 2011, Pages 47-75

  Chu, Shu Chuan ^a   Kim, Yoojung ^b  

^a DEPAUL UNIVERSITY   (United States)

^b UNIVERSITY OF TEXAS AT AUSTIN   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 80051656644     PISSN: 02650487     EISSN: None     Source Type: Journal    
DOI: 10.2501/IJA-30-1-047-075     Document Type: Article

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